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Luis, unsure I agree. Sell more of what? of something? Advertising and marketing needs to also help determine what area of interest the company can supply uniquely. There will likely be so many distractions along the entrepreneurial journey. Learn to say NO typically and keep centered on your aims, team and customers however don’t be too rigid with your problem solving or too precious about sticking to your original concept if the shopper feedback tells you otherwise. Being adaptable within the face of challenges, and listening to what your customers are communicating to you can be very important in establishing the foundations for success.